The Future Consumer: Navigating Emerging Behaviors and Trends in 2026-2027

Highlights

  • Explore the top trends shaping next year
  • Take a fun personality test to identify your consumer archetype
  • Learn how digital behaviors and decision journeys are changing

Event Details

Consumer behavior is evolving faster than ever, driven by digital habits, social shifts, and new expectations of brands. This event helps you decode the key drivers of change and understand how technology, values, and culture shape tomorrow's marketplace.

Agenda

13:00 Register
13:45 Welcome & Context Setting
14:00 Key Consumer Trends for the Coming Year
14:20 Understanding the Modern Consumer: Archetypes & Emotions, followed by a Playbook: Applying Archetypes x Emotions
15:00 Break
15:15 Digital Behaviors & the New Decision Journey
15:45 Wrap-Up & Key Takeaways

Event Activities

Take a fun personality test to identify your consumer archetype

Schedule and Location

🗓️ Wednesday, January 14, 2026
⏱️ 13:00 - 16:00
📍 TVA Hall, Bamboo Whisper Garden, Town in Town (Along the Ekkamai-Ram Inthra Expressway)

For More Information

Line : @joinbasecamp

Speaker

Speaker Profile

Jirachaya Sawetwanichakul

Business & Digital Marketing Expert